CongRegation Library
Finding inspiration or even reference points for CongRegation submissions can be difficult. This year is no exception except the theme of Purpose forces us to really think a big deeper. This is not something that is easy to instantly activate and my own experience is that in devouring books on the topic I am not only enriched but also leave with new and unexpected questions or mental ‘itches’ on aspects I would like to explore further.
With this in mind I have curated recommended books on the ‘Purpose’ and will add more as we inch closer to CongRegation in November. I am offering these books on loan to anyone who would like to read them. The rules are simple and self explanatory but I am happy to post them to you.
Rules:
- Only request a book if you really intend to read.
- Please set yourself a tight deadline of 2/3 weeks.
- Request only one book at a time.
- Be willing to forward on to another person if requested.
- Please add notations and notes to future readers – just don’t tear out pages or redact words.
- Enjoy.
The tick box on the side indicates if it the book is out on loan or not. Simply email me with your postal address quoting the book you are interested in.
Activate Brand Purpose by Scott Goodson and Chip Walker
The greatest challenge facing leaders is activating and actioning purpose based brands to the people who matter inside the company and out. Recent statistics prove that more than 87 percent of consumers would purchase a product, because a company advocated for an issue they cared about, and more than two-thirds would refuse to do so if the company supported an issue contrary to their beliefs.