How to build a community illustrative image

How to Build an Engaged Community Online #3 #cong19

Synopsis:

Social media is not about blasting out ads and posts. It’s about building relationships and using your knowledge to add value to drive traffic to your website and show you are the expert in what you do. Building a community around you is a powerful way to get an army of marketeers pushing out your content. People buy from people. If they know like and trust you they will share your content and recommend you.

4 Key Takeaways:

  1. People buy from people
  2. Surprise and delight your community
  3. Use Twitter lists to drop in and engage with people you want to keep in your community

About Samantha Kelly:

Samantha is a leading social media strategist, speaker and trainer. Samantha owns and operates Tweeting Goddess and the Women’s Inspire Network. With the support of her team, Samantha plans and delivers effective social media strategies to businesses and entrepreneurs, harnessing the power of social media and the online community.

She is passionate about teaching businesses how to leverage social media effectively and add real value to their business. She works with clients to progress brand growth, defining social media strategy with clear and precise targeting. Ultimately, increasing the correct audience reach for business.

She is a dynamic and engaging speaker and trainer, and has been sought after to deliver training courses to many businesses including Hewlett Packard, HSE and Microsoft. She has spoken in New Zealand, USA and Hong Kong.

Samantha is the founder of the Women’s Inspire Network, a support network which connects and empowers female led businesses. It’s an online support network, which supports Women who work from home mostly or feel isolated where they work. The community is a subscription model with weekly webinars where women can learn social media skills, sales skills, self care, etc. Women’s Inspire Network now hosts bi-annual national conferences for female entrepreneurs and female led businesses.

Contacting Samantha Kelly:

You can follow Samantha on Twitter, connect with her on LinkedIn or send her an email.

 

How to build a community illustrative image

By Samantha Kelly

Anyone can build a community. It takes time though. There are a few simple ways to start. Social media, especially Twitter, is about building relationships and using your knowledge to add value to drive traffic to your website and show you are the expert in what you do. Building a community around you is a powerful way to get an army of marketeers pushing out your content. People buy from people. If they know like and trust you they will share your content and recommend you.

Have a plan – What do you want to achieve? Do you want a small group or do you want a global reach? If you want a global reach then you need to know how to use social media.

Get to know your members individually. Make time for every single one when you can. This means not ignoring anyone and sharing THEIR content.

Create a group that you want to hang out with. No point in just adding members without actually liking them and what they are doing. Decide who are the audience you want. Are they a certain age group? Are they on a certain social media platform? Do they need you and can you learn from them also?

Create opportunities offline for them. e.g. webinars and video calls. Take the relationship offline as much as possible.

Social listening: Keep an eye out for opportunities that they might not be aware of e.g. awards and #Journorequest

  • Give them a call on their birthday or when they achieve something like winning an award – They definitely won’t expect that.
  • Keep your community engaged by including them in tweets and photos as much as possible.
  • Share their content and recommend them.
  • Be kind and assist them when they reach out for help.

Building an engaged community takes time and passion. Keep it simple by assisting others, sharing your knowledge and think about how you will make that person reading your tweet feel.

Community Insights Through Tribes

I have been interested in the modern take on Tribes since Seth Godins book ‘Tribes’ and the interesting analysis of videos like the ‘Dancing Guy’. 

As the theme for CongRegation is ‘Community’ I have been expanding my reading on the topic and this month I devoured (audio books versions) of I Found My Tribe by Ruth Fitzmaurice and It Takes a Tribe by Will Dean 

Both are very different books.  In ‘I Found My Tribe’ Ruth Fitzmaurice narrates how she coped and adopted her life following the life changing prognosis of Motor Neurone Disease that her husband Simon was received early in marriage.

Naturally much of the book is occupied with the ever present shadow of the disease and its impact and the emotional rollercoaster it creates but the author does dedicate time to discussing the importance, shape and evolution of her tribe – initially her family but mainly a group of friends whodiscovered a love of all year round sea swimming.  Her swimming companions all have their own stories and personalities but plunging to freezing and testing their bodies endurance made them stronger and formed extremely close sisterhood bonds.  This notion of pushing our bodies to help us deal with tragedy and survive life pressures can create strong communities, friendships and Tribes.

Will Dean’s ‘It takes a Tribe’ is written more a business book although it does so with the colour of the authors life and the establishing of ‘Tougher Mudder’ phenomenon. I was a bit sceptical of the book as I felt wondered how much I could learn from an assault course event.  The story line is compelling and documents the rise, challenges and failures in a fairly honest account of the growing a single event to the point where over 2 million people have participated.  

Its easy to believe that this happens through luck or just hard graft (both of which help) but where the book is more interesting is the thinking about the core of the organisation and the establishing, maintaining and growing a Tribe.  Getting to the levels the Tougher Mudder reached could only be done by looking at all components from the culture of the organisation, the design and ethos of the event and digging deep into human psyche and challenging the winner take all ethos.  

As a Harvard Business graduate (something he is fairly critical of) Will had the constructs, tools and case-studies to seek relentless improve from constant questioning (the 5 Whys?), establishing a manifesto, listening to the community, creating authenticity and harnessing the story telling power potential.     

Although Tougher Mudder is a business model (initially highly profitable), to the community it’s a way of life, an ethos and for some a life changing movement.   The movement plugs deep into an understanding of people needs to belong and achieving more by winning with others than solo runs.

Although the motivation of the community with earned head bands seem a bit gimmicky to have an impact they worked but the notion of people tattooing your brand on their body is an even greater impetus to stay true to your values.

Will Dean also put some meat on business concepts (through his own stories) on areas like leadership (delegation and permission to fail), fostering and maintaining an strong internal culture, the innovation process and dealing with failure.

Community is a widely abused term and not all organisations will have the extremes that Tougher Mudder has but the overriding obvious aspect that makes it so strong is that they continually meet their community at the events and have woven them into the fabric. Having a strong online only community is essential to communication/logistic but is not enough.

One of the mantra/rituals at the start of each event is a call on Tougher Mudders ‘When was the last time you did something new’, something I now ask myself daily.

Community – a Disability Perspective #2 #cong19

Synopsis:

Community can have a profoundly positive impact on people living with disability but current structures and vocabulary needs rethinking.

4 Key Takeaways:

  1. 1 in 7 people in Ireland live with a disability and most of them acquired that disability at some stage in their lives. Any person who is disability-free today may have a life-long disability starting tomorrow. That is a fact of life.
  2. Once you have a disability, “community” is a much harder thing to access for a whole host of reasons ranging from physical access to prejudice. For people with intellectual disabilities – be they congenital or acquired – it is even harder still.
  3. In endeavoring to support people with intellectual disabilities, we as a society, take away the very things we ourselves most cherish in our lives. Most of these things come about through, and because of, community

About Sean McGrath:

Sean McGrath is a 35+ year veteran of the IT industry. He holds a first class honours degree in computer science from Trinity College Dublin. He is co-founder and CTO of Propylon, where he now heads up the R+D group focusing on computational solutions in the legal and regulatory domains.

He is the author of three books on markup languages published by Prentice Hall and has lectured in Trinity College Dublin and with the Open University.

He runs one of Ireland’s longest lived blogs at: seanmcgrath.blogspot.com. Sean lives in Galway with his wife and three children. When not working in IT he is an avid amateur musician.

Contacting Sean McGrath:

You can contact Sean by email.

By Sean McGrath

According to the WHO about 15% of the worlds population lives with some form of disability. According to the National Disability Authority of Ireland, 1 in 7 people in Ireland has a disability. That’s about 13%.

It may come as a surprise to learn that the majority of that 1-in-7 number represents acquired disabilities. i.e. once healthy people who became disabled people at some point in their lives. It can happen to any of us at any time and will happen to a goodly proportion of us at some time in our lives.

For anyone living with a disability “community” often means something very different than what it means to the rest of the population. For people with intellectual/cognitive disabilities – be they congenital or acquired (e.g. brain injuries, dementia etc.) – the difference is often even more striking. Once you have a disability, “community” is a much harder thing to access for a whole host of reasons ranging from physical access to prejudice.

Let us play a game. Let us pretend for a moment that I have control over your future life. Now, think about the five most important things in your life in order of priority. The things you think of as the good things in life. The things that really make life worth living. Possible entries on your prioritised list include money,  vacations, health, family, a job you enjoy, independence, better looks, friends, a place to call your own. etc.

Now, what if I tell you that I am taking away two of them. What two do you want to give up out of the five? Not easy it is? Take a moment…

Which three did you decide to keep and which did you decide to give up?

I’ll bet you chose not to keep the vacations or the money-related items. I’ll bet you chose to keep family, a soul mate, your independence, friends, a place to call your own. Am I right?

Now here is the two part kicker of this thought experiment. Firstly, the very things you chose to keep above all else, are the very things we as a society tend to take away from people with intellectual disabilities. Secondly, those very things you chose to keep above all else, are found mostly in, and through, community.

For people with an intellectual disability, we take the word “community” and we redefine it. We label it “special needs” and until very recently we even used that abhorrent word “retarded”. We segregate these people from the rest of the population. We congregate these people into institutions “for their own good”. Sure, we see the odd “special bus”. We see the odd group of “special needs” going bowling at 11 a.m. on a Monday morning, but mostly we don’t see them at all. They do not live in our communities. They are not living with us.

We take away from them the very things we hold most dearly for ourselves. Do people with intellectual difficulties not value friends? Do they not value being able to make decisions for themselves? Have a place to call “home”? Of course they do but we mostly take these things away from them. We apply a so called “medical model” in supporting them. We keep them safe above all else. Quality of life? Less of a concern.

This is tragic. All the more so because it is an unintended side-effect of mostly well meaning people and systems that have evolved over centuries. Thankfully, change is afoot in Ireland – albeit very slowly.

The HSE’s New Directions policy[1] sets out a vision for how the lives of people living with intellectual disabilities can be transformed through community integration and through decongregation[2].

Ireland has finally enacted the UN Convention on the Rights of People with Disabilities[3] and has begun rolling out the Assisted Decision Making Act[4].

Grass roots initiatives are afoot such as the Inclusive Living Network [4] which aims at informing and supporting people living with disabilities to live their lives the way the “rest of us” want to live ours : in communities, accessing the simple things in life that are worth more than any amount of money to all of us.

[1] https://www.hse.ie/eng/services/list/4/disability/newdirections/

[2] https://www.hse.ie/eng/services/list/4/disability/congregatedsettings/

[3] http://www.inclusionireland.ie/content/page/united-nations-and-disability

[4] https://www.findersinternational.ie/news/lunacy-act-replaced-assisted-decision-making-provisions/

[5] http://inclusivelivingnetwork.ie/

Communities of Excellence #1 #cong19

Synopsis:

There is a lack of awareness of what quality and excellence are and their potential for communities and society in general. This is a great loss that is even more amazing when we see many members of a community working in organisations that embrace excellence as the way they do business in achieving quality outcomes. Yet it seems that very little of this excellence leaks out into community and everyday life.

Communities are not organisations and we need new images and vocabulary that facilitates everyone in a community to appreciate quality and practise excellence.

This paper draws from a four-year primary research study of the village of Grange Co. Sligo which sought to bring organisation based quality principles into all aspects of community life.

The presentation of findings will arm you with the vocabulary, images and confidence to bring the concepts of quality and excellence into your life and your community.

.

4 Key Takeaways:

To help you in your own endeavours or as you work with others or communities you will leave this presentation with:

  1. A universally acceptable and readily understood definition of quality.
  2. An explanation of excellence as the desired way of achieving a quality outcome.
  3. A graphic and terminology describing fit for purpose human activity systems.

As we all become more aware and demanding of a quality outcome we must deepen our understanding of what it is and how it is achieved.

About Bob Kennedy:

Bob Kennedy is a retired lecturer from the Institute of Technology Sligo. His career in industry and academia was primarily concerned with manufacturing, mechanical engineering and design. From the mid 1990s the emphasis shifted to Quality and particularly Quality Management Systems in manufacturing industry.

The rest of Bob’s career was spent exploring how other sectors of society could benefit from the adoption of these quality principles. This culminated in a four year research project in the village of Grange, Co. Sligo to explore the practicalities of practising ‘quality’ at all levels of society. The challenge was to match the many endeavours going on in the community with the most appropriate and beneficial quality tools and techniques used in industry.

The outcome of the research unlocks the potential of quality and excellence for every individual and group in any community.

Contacting Bob Kennedy:

You can contact Bob on LinkedIn

By Bob Kennedy

Every community regardless of its size is a hive of activity. It will have families, clubs, societies, shops, businesses etc. All are pursuing their own unique endeavours but all share a common desire. They all want to succeed. They all want to achieve a quality outcome.  Unfortunately, few if any will have the vocabulary, skills or resources to achieve this in a harmonious way.

Firstly, they will find it difficult to agree on what is a quality outcome. Then of course there is the problem of how it should be achieved. Finally, they will have little appreciation that they are part of a system that will either facilitate or frustrate them depending on its makeup.

These impediments can be overcome if we can embed the following mantra into the psyche of every individual, interest-group, industry and institution in the community.

This mantra is:
“To achieve quality outcomes we must practise excellence and maintain systems that are fit for purpose”

Communities who embrace this mantra will become known as ‘communities of excellence’ communities where excellence is practised. Few people would complain about living in such a community even if they didn’t have a clue what excellence entailed. The challenge is to unlock the mantra’s potential using terminology and images that everyone in a community can relate to and encourages them to be brave and experiment with it.

This paper draws from a four-year primary research study based in the village of Grange Co. Sligo, Ireland which sought to bring organisation based quality principles into all aspects of community life.

But communities are not organisations and new images and vocabulary were needed to facilitate everyone in a community to appreciate quality and practise excellence.

Research outcomes

The research outcomes develop the three stages of the mantra as follows:

To achieve quality outcomeswe must practise excellenceand maintain systems that are fit for purpose.
Research Outcome #1

Definition of Quality

Research Outcome #2

Excellence as the Methodology for achieving a Quality Outcome

Research Outcome #3

Model of Community viewed as a Human Activity System

What is Quality?

This is a legitimate question for anyone wishing to achieve some purpose. Such a person or group of people are engaged in purposeful activity. This activity might be the setting up of a group or the provision of some service. Regardless, they all want a quality outcome.

So what is a quality anything?

  • What is quality childcare?
  • What is a quality restaurant?
  • What is a quality leisure group?

Quality can be a very vague concept. Yet we all know it when we see it or even more readily when it is missing. The vague nature of quality can sometimes lead to the notion that quality is whatever you think yourself. This is how real life at community level sees quality and its ambiguity is not very helpful.  We must empower people to move their appreciation of quality to a more structured level.

All of us would agree that a quality outcome is achieved when the right things are done right.

This interpretation helps us when grappling with quality as it applies to: childcare, restaurant or leisure group? It’s liberating as everybody now knows what quality is as it applies to anything or to any activity. A quality outcome is achieved when the right things are done right.

Research outcome #1: A definition of quality that everybody can relate to.
A quality outcome is achieved when the right things are done right.

What is excellence?

Excellence was described earlier as the methodology for achieving a quality outcome. This is much more complex than quality since it is the alpha and the omega of quality. Excellence helps us flesh out our appreciation of a quality outcome and then makes it a reality for us. It is a methodology that facilitates our definition, realisation, delivery and evaluation of a quality outcome. Excellence creates the culture, the synergy that supports the emergence of a quality outcome.

Look again at our definition of quality “A quality outcome is achieved when the right things are done right”.

A cursory examination of this definition will solicit two obvious questions.
Q1: Who decides what is the right thing to do?
Q2: Who decides how it should be done?

A third less obvious question is “How do they make these decisions?” The answer to all these questions is that we must practise excellence, which is defined as follows:

Research outcome #2:  Excellence as the methodology for achieving a quality outcome.

Excellence is an evolving methodology for achieving a quality/better outcome.
It is based on voluntary on-going dialogue and agreement between the creators, consumers and complementors in the activity system, who define, realise, deliver and evaluate dynamic emerging expectations in an enlightened, effective, efficient, ethical, elegant and enjoyable manner.

This definition of excellence is of necessity long and at first glance complicated. Essentially it says that the clients involved in an activity will be the deciders of what a quality outcome is and how it is achieved. It identifies three categorises of clients [3Cs]:
1. Creators [those providing the service],
2. Consumers [those who use or are affected by the service] and
3. Complementors [regulators, interested parties etc.].
No one category can decide. These 3Cs must voluntarily engage in dialogue and agreement as they define, realise, deliver and evaluate dynamic emerging expectations. Expectations that they accept will change. Finally, they do all this in an enlightened, effective, efficient, ethical, elegant and enjoyable manner.

Practising excellence is not easy for any individual or group as most want to rush into activity and get things done. They do not want engagement or dialogue which they perceive as being problematic and time wasting. They effectively think they know best and should be allowed get on with it. But they are wrong. Excellence isn’t easy but it’s the right way to achieve a quality outcome.  It takes all three categories of client to practise excellence as well as a fit for purpose system.

It takes a system to practise excellence.

Obviously excellence cannot exist in a vacuum it needs us as creators, consumers and complementors to make this theory a practice, a way of doing things. Put another way excellence needs a fit for purpose system to adopt and practise it. What does a ‘fit for purpose system’ look like?

When a group of people come together for some purpose i.e. to achieve any task they can be described as a purposeful complex adaptive system. Figure 1 gives us an image of such a system which is fractal in nature applicable to all levels of society and complexity: individuals, interest-groups, industries and institutions and indeed entire communities. It is a surprisingly simple system of four elements: Context, Climate, Clients and Culture that operate in a dynamic flux of inter-dependency.

#cong 18 Report – Three Days of Ideas | Engaging | Connecting | Sharing

Under the theme of ‘Ideas’ CongRegation 2018 the three day ‘mind mesh’ festival this year further expanded to include 7 different events as part of the weekend.

This was the sixth year of the event that witnessed over 100 Irish and international speakers debate, discuss and share their expert insights into the world of ‘Ideas’.

Consisting of 8 separate events over the weekend in 10 different venues the conference featured an evening of talks in Ashford Castle, Adults Physics Workshop, Full Day Unconference, Children’s Smart, Music and Drumming workshops, a learn the Ukulele music workshop, poetry recitals and finishing with foraging walk in Cong wood.

The centre piece of the weekend is the unconference which saw coffee shops, book shop, art gallery, restaurants and shops in Cong Village turned into mini conference centres or ‘huddles’ with attendees debating Ideas from the perspective of artificial intelligence to how to get ideas off the ground.

This year also saw the launch of a problem solving muse for attendees.  Over the course of the event attendees simply entered a problem at www.thypia.com and a creative muse delivered an anonymous personalized response.

Once again, tickets were earned through the submission of a 600 word unique article on the theme of ‘Ideas’ that is posted on the conference website.  In total 97 articles were submitted using a range of mediums (audio, video, written) and format (from poems to quotations).

Ashford Castle and Physics Workshops.

This year the proceedings started with 5 International and Irish speakers sharing their unique insight on the world of ideas.  This was followed by a ‘Semi-Conductor’ workshop in Cong Village.  The full report and video is available here.

Unconference Day

Gathering in Ryans Hotel from 9am on November 24tha split of experienced CongRegation attendees mingled easily with first timers, as tips for the day and how to read the timetable were expressed. After a quick orientation by Eoin Kennedy the 100 attendees broke up into their randomized groups in 8 different locations.  This year included the newly opened Byrne & Butler, the relocated Rare & Recent Bookstore along side Pat Cohans bar & restaurant which remaining open for a longer season.  Ryan’s Hotel, Puddleducks Cafe, Elizabeth Toghers Gallery and Danaghers Hotel completed the list of locations.

Each location was managed by a specially briefed chairperson who guided proceedings.  Each session opened up with an ice breaker, which ranged from life tips, business guidance through to IT tips.  Frequently the ice breaker became the talking point of attendees as they floated between the 4 different sessions.  At each session 3-4 people were invited to speak for 10-15 minutes with moderated Q&A.  Attendees decided where, when and how they presented.

The talks were generally ‘off the cuff’ or a verbal chat through the article the attendee has submitted.  As the time available is short speakers focused on the strongest and most salient points which acted as a catalyst for conversation and connection.  Fueled by free flowing tea/coffee/pastries and lunch, attendees moved after each 1 hour huddle to a new venue with 12 new people until everyone has spoken.

The fourth huddle finished at 4.30pm with the customary photo at Cong Cross and a short thank you address, before retiring to Ryans Hotel for drinks followed by dinner in Pat Cohans and other venues.

Children’s Workshops

The children’s workshops at Congregation started as a way of easing the pressure on parents of attendees but have now grown to be a stand alone event.  Over 36 children attended the ‘Smart Fabric’ and precussion workshops in the Crossroads Community Centre.

Delivered by Shirley Coyle of Common Ground Design, the smart fabric workshop started by allowing children to design their own clothing on cutout models before exploring how to embed sensors into clothing and experimenting with different fabrics from slow vanishing UV light designs.  Mixing motor skills (sewing) with technology (embedded diodes, sensors) the morning session was spent making and experimenting.

Following a lunch from Byrne & Butler and a movie showing the group of children again assembled under the expert tuition of Anthony McNamee of One World Drum for a percussion workshop.  The two hour workshop ended with a 20 minute concert for the parents where the entire group worked in a coordinated drumming master class.

Poetry Open Mike

Following a request from John Davitt, who had published a book of poetry, a stand up session was introduced to this year preceding after the conference dinner in Danaghers.  The session was MCed by Paul O’Mahony who guided the poets through rapid fire recitals by John Davitt, Richard Millwood and Anne Tannam (both whose pieces were written for their fathers) and this years youngest attendee Caoimhe May.  A number of impromtus recitals were also delivered by including Karl Thomas, Gillian Godsil and Celia Keenaghan.  Fears about the reception the poetry session would receive were unwarranted as the audience listened with rapt attention.

Ukulele Workshop

Having delivered a master class on the bodhran and harmonica in previous years, Sean McGrath once again pushed the limits further with a ukulele workshop.  Focusing on the basics Sean has the entire group playing the instrument with minutes and finished up a with group composition.   He also left the group with no just the enthusiasm to play more but a full set of resources to continue the learning journey.

The impact of the deep sharing from the conference, the emotional experience of the poetry sessions and the fun of music playing was evident in the free flowing interaction amongst attendees that continued late in to the night.

Foraging Workshops

One of the things that make CongRegation special is the beauty of the physical surrondings of Cong Village.  A quick trip through the 12 century abbey and across a wide stone bridge, with leaping spawning salmon leads to the Cong Woods which was the location for a foraging walk guided by Alex, a cook in The Lodge Hotel. Over the course of 2 hours under blue skies and sunshine he located edible mushrooms, salad ingredients and natural flavouring in the ancient forest.  With opportunities to sample nature’s bounty he shared how they use the ingredients in the kitchens in the hotel.

Sponsors

As a free event CongRegation relies on sponsors to underwrite the cost of organizing and running the event.  However it is important to have sponsors who buy into the ethos of information sharing balanced with commerce.  This year sponsors have all supported previous years and delivered support beyond financial contributions.  Their ongoing support and engagement is very much appreciated.  I would personally like to thank Mayo.ie (www.Mayo.ie), the Advanced Productivity Skillnet (https://icbe.ie/skillnets/advanced-productivity/) MKC Communications (www.mkc.ie)and Blacknight https://www.blacknight.com.

Night of Ideas in Ashford Castle

The fact that there is only 32 seats in the private cinema in Ashford Castle is the biggest weaknesses and strengths of the beginning event of CongRegation.  The luxurious surroundings and the ‘pulmanesque’ seating allows for a level of intimacy that connects speakers and attendees closely but the night is always oversubscribed.

This year five speakers shared their unique stories of ideas in an evening which started with a prosecco reception in Ashford Castle’s Connaught Room.

Daphne McKinsey stared the evening with a presentation exploring fear and its impact on ideas noting that sometimes we need to completely step away from an idea before we can reassess and implement it.  Generating something new challenges us and Daphne’s story behind the Sean Edwards Foundation deeply resonated with all.  Daphne lost her son Sean in a tragic motor accident which inspired her to create a foundation that would improve driver safety in the motor racing sector.  Daphne also shared the plans for a new communications and collaboration platform that could revolutionise driver to spectator the safety with enhanced first responder and incident data.

Peppered with a lifetime of tips and stories of products he developed David Gluckman shared insights on what inspired new gins, vodkas and wines.  Contrary to a systems led world he suggested that ‘sometimes it helps to take something right to the wire.  The cold sweat of panic can concentrate the mind wonderfully.”  The search for ideas is a 168 hour a week undertaking he also noted.  “Wherever you look, you can find something. Just keep looking” said David describing how he has found inspiration from ordinary things like a crossword puzzle. He also told attendees to look at the information you already have rather than continually looking for new data. David also revealed that for him the process of ideation it was “never a team game’.   Acknowledging the role of buyers of ideas he advocated the need to learn how to buy as well as sell ideas.   David finished up with a final piece of advice for all to implement the morning after test on ideas – what seems like an inspired concept might not seem like such a good idea the next day.

Speaking without slides but based on a lifetime of stories from working in the media Valerie Cox shared how headline grabbing stories come about.  By pulling bags of rubbish out of ditches around the country, searching for clue of ownership she tracked down dumpers to interview them for ‘Ditch Watch’.  Over 5 years this caught nationwide appeal and radically changed behaviour.  Aligned to this she also narrated uncovering a series of illegal dumps based upon following up on rumours that led to high court actions.  She also spoke about gate crashing wedding for scoops to following numerous lines of query to gather enough information to make a story worth while.  Valerie also shared how the media worked to extremely tight deadlines that forces journalist to rapidly work contacts, gather information, turn them into a coherent narrative and make them readable.  The life of a journalist is not for everyone with its multiple rejections and sometime dangerous reactions.  One of Valerie’s final stories was on revealing the practices of Irish psychics that prayed upon people vulnerabilities after weeks of recording interviews.

Lee Tunney Ware in his presentation on ‘New Mindsets = New results’ used a series of audience participations that had everyone on their feet to demonstrate the connection between know and believing. ‘We do not see things as they are, we see them as we are’ he said acknowledging the role of belief over perception.  He brought the exercise home to attendees by asking them to see how many ‘F’s they saw in a sentence.  Most missed a couple of them demonstrating that the mind does not always see everything.  Lee maintains that beliefs are the barrier to truth and are only summary commands.  He finished up telling the audience that ‘your limits only exist in the mindset that created them’ and encouraged everyone to take a new and open view on what they could achieve.

The evening finished with Joan Mulvihill narrating her new journey as an artist. Joan was better know to the attendees as the CEO of the Irish Internet Association and more recently as centre director of IC4.  With only 24 hours to prepare for the presentation she also discussed the role of ‘fear’ and ‘acceptance’ of exposing new ideas.  Illustrating the progression of her paint from photo realistic to more emotion fueled impression she articulated the movement from ‘Someone who can but someone who doesn’t…..’ to  ‘Someone who can and someone who does…’  She also questioned who decides if someone is or isn’t something.  When is someone a Musician, author, Poet, Comedian, an Entrepreneur or in her situation an Artist?

Is it defined by the ‘effort’ or the ‘output’?  The reaction by the attendees to her work answered some of this but people willing to buy her work was perhaps a better indicator.

She also spoke about embracing how some people will hate her work and the honest feedback this provides.  She finished by talking about the difficultly of giving something away that she has created, although financial payment helps.

Following the evening in Ashford Castle the group retired to Danagher pub where Mags Almond, Richard Millwood, Chris Reina and Stephen Howell brought the group through making simple electrical circuits and explaining the role and function of diodes, conductors, semi-conductors.  By using the now infamous fluffy chicken Pieu Pieu showed how our bodies can act as conductors followed by hands on making of glowies.  In the course of 20 minutes the impact on sparking curiosity, understanding and questioning was clear to the attendees and even clear how this can be transformation for children.  Deep electronics concepts through fun and experience.

 

Summary of #cong18 Ideas Submissions

Almost 100 submissions were published this year in the run up to #cong18 on Nov 24th under the meta theme of ‘Ideas’ and due to the diversity of insights grouping them into common sub theme is a challenge.  Some submissions were specific from tips on remembering ideas to more psychology led analysis of what constitutes an idea.  Attendees were given a blank canvas on which to map out their unique perspective which was a difficult task as it involved distilling and focusing their thoughts on a broad and complex area.  Many people reported spending long journeys pondering their thoughts before committing to paper.  The process of  writing these thoughts down takes discipline but also deeply embeds the learning.

Grouping submissions in to common sub themes is also a very subjective process especially as many submissions cover multi arenas in a short space but they loosely gravitate and cluster around the following areas:

  • Ideation: Process/joy of coming of up with ideas
  • Implementation: The difficulty of ideas and what happens next
  • Psychology: Insights in to the thought process and what ideas actually are
  • Business: The commercial perspective of ideas from patents to copyrights
  • Society: The impact of ideas on how we live and our survival
  • Education: Learning from children to reimagining the education system

Ideation

Kick off this year Alan Costello articulated the learnings from recording an idea every day in The Power of One Learning Per Day.   Karl Thomas supplemented this with his insights of a year of Ideation in Reflections On the Last Year of Ideation proposing that if you ‘lack’ creativity, get good at communication and collaboration.

Richard Millwood reflected on how taking a contrary approach can uncover new thinking in Being Contrary.

Sabine McKenna gave some granular tips for remembering ideas from writing them down and creating memory hooks in Ideas and How to Hold on to Them.

Carol Passemard in Ideas and the Eagle  proposed that often ideas arise through “need or problem solving” whether it was the need to change, make money or because something is broken.

The complexity of simple ideas  by Mags Almond spoke to how a simple change can harness the insights of all especially in groups.

Dealing with the tricky arena of AI and Ideas Victor Del Rosal gives a pragmatic view in The future of innovative ideas  where he sums up as “Coming up with innovative ideas, aka the game of innovation, will surely remain for a long, long time one of humanity’s favourite endeavours. The question is, to what extent will AI also play the game?”

Claude Warren is a proponent of following a logical progression of understanding about the nature of things to build idea with a natural link to machine learning and a mix of humour in Brain Storming, Machine Learning, Humor and the Origin of Ideas

John Davitt’s Rewilding Ideas shares his learnings from from swapping urban living, international keynotes and software development for a hillside & sheep farming deep in deepest Mayo

In his second submission Want bigger ideas? Ask bigger questions! Alan O’Rouke explains that the ideas you generate are constrained and shaped by the questions you ask.

In an interesting storytelling narrative Conor O’Brien points to the wisdom of leaving space for ideas and how extreme can be positive in Bring Out Your Ideas and Move Them On

Jeffrey Gormly delivered some insights by an artist for unfolding the creative process from finding a rhythm, making space using intuition in Creativity wants to flow

In an era of google and AI Cyril Moloney points out that ideas will be a precious commodity that we need to invest in now to avoid disruption along with where ideas come from in Is it time to Brainstorm with Google?

Through a video submission and a selection of Ideas quotes Paul O’Mahony in I have no idea  looks at how ideas happen reminding us that before our idea were our feelings.

Asking if Are All Ideas Instinctive? Romain Couture explores the conflict between reason and instinct.

Shirley Coyle questions if school is killing creativity and recommends making learning fun and encourage curiosity in Ideas – Nurturing Creativity

Zanya Dahl believes that the greater the mind’s exposure to experiences and different sources of knowledge, the more opportunity for interesting connections to form and the greater the propensity of ideas in No idea is a bad idea

You don’t have to be an ideas person but find others who bring out your creativity is the message from Pamela O’Brien in Ideas and where to find them

Emphasing the importance of ideas Tom Murphy advocates that if we didn’t have good ideas we would have been done away by evolution in Evolving Ideas.

Maryrose Lyons proposes that Average people talk about people, great people talk about people’s ideas but extraordinary people talk about ideas in Average? Great? Or Extraordinary?

Revealing how he blends old school writing ideas in moleskins before calling them out and using voice transcription and AI for surfacing the best ideas Bernie Goldback also proposes sharing your ideas through immersive experiences in While Talking to Myself in My Attic.

Gillian Berry tells us that Translating ideas into meaningful contributions is a challenge worth taking in Necessity is the mother of invention- A 360 reflection while also advocating self belief and freeing yourself from constraints.

Using his years of running Maker Workshops, Chris Reina suggests we should  embrace our Maker spirit and share with others in We’re All Makers and Learners!

Derval Cunningham shares the essential elements for the generation of ideas covering a Quiet Mind, Space, Time and Connection in No idea what an idea is? 

Encouraging people not to give up on ideas Aoife Keady shares that the best ideas develop when you see a future for them or more importantly when you cannot see a future without them in I Cannot Sleep At Night Until I Have At Least Tried My Best To Bring An Idea To Life! 

Stan Kuznetsov encourages kids to generate ideas, read more books, stay away from modern media and take time offline in The Idea of Unblemished Mind.

Adding to voice of encouraging ideation in children Sinèad Curran advocates allowing children to be in control of themselves and being mindful of how we use negative and positive reinforcement in At what age should we be allowed to have our own ideas?

Listening to those reoccurring ideas is important – they push you to do things outside your comfort zone and drive you to do things you wouldn’t normally do. Unshakable ideas happen for a reason and are a sign you need to act on them says John Reilly in Are you thinking what I’m thinking?

Emphasising the role of fun in ideation Richard Curry tell us about the How to cook ideas in the furnace of craic!

Gavin Duffy tells us the best way to generate ideas is to bring people together to form a neural network of idea generation machines! in The Neural Networks of Cafe’s and Bar’s

Using a poetic form, Alan Tyrrell narrates that ideation is not easy but that’s what makes ideation so addictive and that they need harsh treatment as well as support in Ideas have legs….an ode to Cong

Gar Mac Críosta in a poem tells us that in ideation we should looks for the gaps, explore the edges, explore and share in  Disciples of Curiosity

Implementation

In addition to documenting our internal survival instinct Paddy Delaney also advocated that for ideas to become actual Idea they required some form of action in Beware Your Lizard Instinct. Simon Cocking advocated reading books for ideas and taking time away from the screen.  Eileen Forestal in Ideas – 10 a penny …. or are they worth their weight in gold ? spoke about spreading ideas.

Reflecting on the managing constantly ideation Ailish Irvine in “This time next year Rodney” advocated  you win some, you lose some.

Cutting straight to the chase Alastair McDermott delivers some hard truths but solid recommendations to evaluating and giving ideas the best chance of survival Your Great Business Idea Is Completely Worthless

Using a lifetime of experience Paul Passemard  in Champion or Underperformer  suggests using an established structure of Independent peer reviews or a critical friend to keep ideas and projects track,

Alan O’Rourke in Cat Herding For Poets  encourages us not to fall in love with our idea and to find a partner who will go “Oh oh” to add some realism.

With a focus on execution Michelle Gallen takes the unusual route of rewording a poem in Thirteen Ways of Looking at an Idea.

Noreen Henry advises being being the thinker and the doer in Ideas Won’t Put Food on the Table!

In Ode to a Cracked Pot Idea  Joan Mulvihill encourages us to  be generous with our talents and share our ideas.

Geoff Gibbons shares his start up experience with execution in Wonderful Dreams stating ‘The execution of your idea should equal to or exceed the dream that inspired you’

Failing to think straight by Bernard Joyce tell us we can further develop our creativity in developing out ideas by giving ourselves the permission to fail intelligently when we try out new ideas.

Mark Usher in We Must Make Great Ideas Safe to Follow tells us that our ability to thrive depends on our capacity to find the courage necessary to follow our greatest ideas.

John Tierney shares his experience of ideation noting that sustainable idea development needs funding and a team in What Is.

In I Have a Cunning Plan Niall McCormack digs into his life time experiences and advises asking for feedback and to keep learning which he cements in quoting the proverb ‘When arguing with a fool, first make sure that the other person isn’t doing the exact same thing.’

In Ideas are Deceitful, Gold-Digging Parasites Damian Costello  advises caution in the mindless pursue of ideas and to take a realistic perspective stating that smart entrepreneurs treat ideas like commodities

Barry Murphy presents another contrarian view that Ideas are over-rated, perhaps at the cost of those who actually go ahead and do stuff in  Nappies and Lobster Pots

Harnessing his experience of moving ideas forward Brendan Hughes in Another Great Idea! What Next? recommends checking that your idea is better, easier, faster or cheaper for people, using the data that is available (no need to be the expert), creating prototyes and surrounding yourself with ambitious problem-solvers

Getting team buy-in, timing, testing, prototyping, evaluation, end-user validation and at the very minimum an objective, critical discussion with the right people are all critical factors in enabling ideas to move forward according to Anne Wilson in What is a Good Idea?

In Ideas: Growth and Execution  Emer Flannery tell us that execution is better than procrastination EVERY SINGLE TIME

Aileen Howell questions the barriers to ideas becoming reality in  Where do ideas come from and where do they go?

Using the learning of hackathons Stephen Howell explains that teams and execution trumps ideas alone in Idea or Execution

Sharing the experiences of implementing the ideas from Scaling Up by Verne Harnish John Horkan tells us how his company has made ideas become reality in Ideas are not Enough!

Emphasing the pressure and lack of resources Helena Deane tells us that difficult situations test our tenacity and make for better problem-solution analysis in Necessity is the Mother.

Using his own recent experience in his business Paul Killoran explains that when the stakes are high, implementing ideas can be difficult and your gut instinct can count for a lot in Ideas of Burst No Pressure.

Psychology

Asking and answering the hard questions of Where does the word idea come from? What does the word idea mean? What does it mean to have an idea?  Anne Tannam in Fresh into Ideas covers deep thought processes.

With a focus on resilience and listening to your inner voice Thérèse Kinahan advocates Trust Yourself – You Can Do It

With deep insight psychometric testing Celia Keenaghan in Imagining Ideas and Finding Flow guides us to that finding your flow is finding your path of least resistance and your path to greatest impact.

Lee Tunney Ware tells us we have the power to make the changes we want if we would only change our mindset in Ideas | Where do they come from?

Dermot Casey encourages us to change our thinking of Ideas as things when we should think of them more as a process in The Trouble with Ideas. Some thoughts on the nature(s) of ideas

Using the theory of Charles Horton Cooley and the concept of the Looking Glass Self Jane Leonard explains how your idea of who you are is not just a biological state but is the result of our interactions with others in The Idea of You and Me.

We need to connect to and express our emotions to change the limits of our language and our world and challenge specific ideas of manhood which distorts and limits our ability to act in the world says Dermot Casey in a second #cong18 submission in Killing John Wayne.

Contentment with your ideas and what you have achieved is the biggest challenge of all says Brendan Reddin in Ideas are the true food for life, challenge them, embrace them, pursue them

Business

Geraldine O’Brien takes the stance of keeping a customer focus in They are my customers and so I walk in their paw prints or building client relationships

Colum Joyce articulates some new thinking on how Innovators can get better returns from their Intellectual Property with new thinking in Ideas: Mind the Gap.

In An Explosion of Ideas in Exponential Times Russell Buckley finishes with the scary prospect of ‘You have 4 minutes to take action before you drown’

In Ideas for Sale Alec Taylor probes the “successful handover” of one of our ideas to someone else and the role of legacy in a lifetime of ideas.

Gillian Godsil shares her ideas journey to finding blockchain that has ignited her passion in There is nothing more powerful than a person who found their IDEA

In My Business Partner Is 57 and doesn’t understand me Seanie Walsh suggests that the power of ideas, is not in what you say but what you’re listening to before revealing that validating his thoughts through an adult in the room taught him that there was as much value in mapping trajectory to discovering an idea was totally useless and moving on.

Sean Brady promotes new ideas and thinking in Travel Should be for Holidays not Business

By using the available online tools Declan Mungovan articulated how Ideas can be quickly developed, deployed and easily scaled up providing a competitive advantage in Ideas: The Final Frontier in a Cloud Based World 

Ginger Aarons shares her 20 years of developing ideas in the tourism industry and investigates what happens when you’re idea is no longer THE ‘new idea’ in It seemed like a good idea at the time.

Using the story of  legendary Norwegian artic explorer, Fritjof Nansen Morgan McKeagney explains that the value of an idea is the action and the stories it inspires and that few ideas survive their impact with the world intact; and once they get into the wild, that’s when the fun begins in Into the Wild: Adventures beyond Ideas

Using the story of the electric car Billy Kennedy narrates the negative role of big business in Why Good Ideas Die

Promotion

Clare Dillion in Technology Evangelism – the discipline of spreading good ideas in a digital world explains the three main competencies in evangelism – craft the message, spread it engage and support communities.

Brian MacIntyre shares a lifetime in the media and the symbiotic relationship between Stories and ideas in The Story Behind Big Ideas advising that if you’re looking for that next big idea, figure out what the world needs fixing.

Storytelling helps us to capture attention Rose Barrett tells us in I Have an Idea, Tell Me a Story 

A sustained focus on communication at every stage of the Ideation process to build belief, clarity and ultimately implementation is needed says Barry MacDevitt in Communicating Ideas – a process not an event

Society

Joy Redmond adds realism to the mental health debate in It’s time for Some Real Suicide Ideation and advocated more honest debate.

Frank Walsh grabbles with the difficult but real notion that all ideas come at a cost – generally to our planet in Ideas: Killing the planet since the year dot?

Ideas are being stifled by the straitjacket of consumerism and the market and as a result, really big ideas are in short supply suggest Billy MacInnes in Where’s the big idea?

Rural Communities need a vision that’s strongly held says Tracy Keogh in Spreading Ideas where she articulates the impact that remote working could have.

Without ideas, we have nothing maintains Padraig McKeon in Ideas – the building blocks of civilisation where he also shares that  the formation of ideas can’t be stopped and they support people, organisations and governments, formally and informally

Mary Carty asks what would possibilities could we create if we revaluated old ideas and broke away from old frameworks in Ideas that Bind. What possibilities could we create?

In Dear Fellow Inmates Caoimhe O’Rourke uses a poem to share new ideas on openness and dialogue on mental health.

Education

In Opening the door to creativity  Eva Action ask how does our education system fosters ideas encouraging the breaking of the mould, tapping into talent and learning to fail again/fail better.

Terrence O’Brien believes the joy had been completely sucked out of learning in our schools and that the assessment process is deeply flawed in Why Students Say No to the Teachbot 3000 – and Why Second Level Education is Out of Ideas

The theme for #cong19 is ‘Community’

The Story Behind the CongRegation Themes

CongRegation has morphed and grown since the first incarnation experiment in 2013 although the fundamental structure of what makes it special has remained the same.

One of the key things that changes annually has been the theme and interestingly the original theme of ‘Social Media’ still features strongly in some people’s perception of the event.  Let me take you through the evolution to this years theme.

The first year focused on social media which as a sector was still evolving and needed lots of discussion and guidance.  We gave options to people about submissions ranging from Case Study, Tips, How to Guide through to a what was called a ‘Rant’ (positive or negative perspective on the topic).  Most submissions took the form of a leadership type piece essentially a smart positive rant, where opinions were given space to be elaborated, dissected, reassembled and made ready for discussion.  It was clear that this was the type of contribution and form that people were naturally more attracted to but is the most difficult of all the options.  It takes time to narrow down the vast choices, percolate the ideas, build a reasonable case, research, compose, edit, test, rethink and finally submit.

This single choice of submission was carried into year 2 but the theme broaden out a bit to include digital media, partially as a reaction to the broader nature of year one submissions.  Rather than just document work done, attendees wished to dig deeper and ponder the topic at a more challenging level, rather than just deliver a blog post that could have featured on a regular social media blog. This was the what I saw as the emergence of what I called the ‘Mental Itch’.  We are surrounded by all the theme areas but we rarely really question them or construct our thoughts into a robust argument or stance.  In a world of twitter, microcontent and limited attention span long form content forces us to consider things with a bit more depth, sometimes to quite personal self reflective areas.  We are also all incredibly busy and possibly don’t reward ourselves with higher debate and thinking when stuck in the now.

Year 3 became a bit more challenge focused with the theme exploring the impact of technology on work and personal lives. This evolved from conversations at year two as personal impacts were questioned.  As the diversity of attendees expanded and as the curious nature of attendees grew there was a collective desire to look at something bigger and tap into the collective mindsets.  If my observation from year two was around the general willingness to tested (submission and conversations on the day) year 3 taught me that the more meaningful content frequently involved peeling back layers of the onion to really see what, who was ticking.  This happens naturally during the day in Cong but year 3 contributions contained not just smart insights but also deeper personal perspective.

Year 4 ‘The Future’ emerged as a natural extension of the Year 3 theme of the impact of technology on our lives.  Technology has a role but it’s not the only player in town and year three surfaced a lot of fears and reservations that people had about the future direction we were heading.  An attempt to capture on the day insights in the form of an open challenge to create a better future was also attempted but these themes are so big, multi faceted and broad that consensus is almost impossible to achieve.  In fact, we could not even reach consensus on who should get the award for best contribution (the crystal ball is still sitting in my office).   Addressing the final challenge on the day of producing ideas on what would make a better future proved difficult as the more views on the future that emerged the more questions that accompanied it.

The ‘Innovation’ theme of year 5 reflected the emergence of ‘meta themes’ and could be viewed as an additional component of the convergence between technology and future.  This allowed the flexibility to explore experiences, expertise and scratching of the mental ‘itch’ – something that was always nagging you at the back of your mind that you wished to explore more deeply.  The compliance aspect of the submission (ie cannot get a ticket without it) was replaced by sometime cathartic release of energy and focus on a blank canvas topic.  CongRegation creates a peer based, trusted environment to explore areas and it was heartening to hear challenges to conventional wisdom and counter intuitive approaches.  As the attendee profile also broadened so did the entry point and background perspectives. The range of angles, perspectives, commentary, guidance and strong opinions reinforced my own internal view that everyone has a piece of the jigsaw puzzle and no one has all the pieces.

Last years theme of ‘Ideas’ proved difficult for people as not alone do we rarely think about ideas in an external inquiring stance but we generally live in the moment of having an idea and the problems it poses. Ideas is related to the Innovation theme but interestingly many felt that Innovation had become abused as a concept due to over use – words matter.  Similar to innovation, executing on an idea was a key exploration thread.  In normal life this theme gets superficial treatment and is often interwoven into bigger fabrics.  David Gluckman’s presentation in Ashford Castle and his comments about Ideas alerted me to this rich vein – if we just viewed it differently and pondered it more deeply.  Rather than a collection of idea pitches the submissions contained a mix of well thought out reflections and probings.

Informally the theme has come out of conversations after each CongRegation and this year was no different involving late night (strike while the iron is hot) chats in Danaghers after the huddles and ukulele session finished.  Four key suggestions emerged:

Fear: this popped up in a lot of huddles, would connect in a very deep way but also risked becoming very personality focused.

Imperfection: This was viewed both as perfection and imperfection and could produce fascinating divergent views

Transition: This originated from a conversation where it was felt a lot of people at CongRegation has experienced change or were undergoing deep self reflection (career, life).

Community:  In its seventh year is CongRegation becoming a community that takes place in a rural community.

The date and theme were put out as a Twitter poll (not the most scientific way but I wanted to make it a bit more objective) and Community was the clear winner.

Over the last year I have had many conversations with Tracy Keogh about community from a business perspective from how do you define it, to the different perspectives to the joys and problems of working with communities.  I have lived in rural and city communities, in communities in different culture China, Spain, Canada.  I worked with different work communities and communities of practice.  I have watched online communities grow from the early email lists and the fascinating worlds that evolved and have become the tail wagging the dog.  I live in a rural community but see multiple levels, complications, fantastic endeavors, open mindedness, closed mindness to completely unconnected groups.   Everywhere I look I see tribes, formal/informal groups of people and witness the same people behaving in completely different way.  Community surrounds us, united us, it drives and moulds us and we rarely question it deeply.  My curiosity is only now starting and I like all the contributors have permission to think, reflect, express and share our insights.

Only starting also is the awareness of how much I have to learn about this arena.  Since agreeing the theme I have had fascinating conversations with sociologists about community and place, the evolution of communities through migration and the view/power of filtered, collated research to explain what I see daily but do not necessarily understand.   As per Joan Mulvihills comments I have become hyper alert to community related topics to the point of having email conversations with a poet who featured on RTE Sunday Miscellany, straight after the show as he had a unique perspective on a community where I lived.  Coffee time discussions have uncovered doctorates who have tried to implement industrial standard on to a rural community to try improve the community.  Psychologist friends fascinate me on the way the thread multiple theories and thinking into explain how and why we operate in groups and communities.

Personally I am really excited about this theme, I am looking forward to being challenged, reflecting, researching , wondering, writing, scrapping, sharing, testing and I hope, like all the contributors, that this process along will enrich me a little bit more.

Media and Ideas #97 #cong18

Synopsis:

The media operate in a pressure cauldron of time constraints and ideas flow from talking to people, using contacts and running with gut instinct.

4 Key Takeaways:

  1. Ideas can come from simple things
  2. Ideas come alive by storytelling
  3. Trust your gut
  4. Be brave

About Valerie Cox:

Valerie Cox spent over 21 years working in RTE as a journalist and researcher covering a multitude of shows from Today, Drivetime to Morning Ireland.

Contacting Valerie Cox:

You can follow Valerie on Twitter,

 

 

By Valerie Cox

Ideas from the Inside the Box #96 #cong18

Synopsis:

Ideas come from a wealth of sources, take time to form and clients need to educated on how to buy them.

4 Key Takeaways:

  1. ‘Morning after’ test
  2. Look at the info you have
  3. Never stop looking – everywhere
  4. Learn to buy as well as sell ideas

About David Gluckman:

David Gluckman was born in Port Elizabeth, South Africa on 1st November 1938, the day that Sea Biscuit and War Admiral fought out the Race of the Century at Pimlico Park, Baltimore.  Educated in Johannesburg, he joined a local advertising agency after university and soon fell in love with business. He made the pilgrimage to London in 1961 and worked as an account executive on the introduction of Kerrygold butter into the UK.  Always a frustrated creative, he escaped into brand development in 1969, met a man from a drinks company called IDV, and his life changed forever. A lover of cricket, he considers his greatest achievement bowling the West Indian legend, Joel Garner, first ball in a pro-am 6-a-side tournament.

In 1973 David invented Baileys, the world’s most successful cream liqueur, which has since sold over 1.25 billion bottles.

Contacting David Gluckman:

You can connect with David on LinkedIn or see his book ‘That Sh*t Will Never Sell’

 

 

By David Gluckman

Kick starting #cong18 in Ashford Castle David shared his life time of ideation, the hard work involved and sources of ideas.

See David’s presentation below.

See David accompanying presentation slides below.