Martin Murray | Commercialising Innovation - Learnings from the Irish Start-Up Scene

Martin Murray

Name:

Martin Murray.

Topic:

Commercialising Innovation - Learnings from the Irish Start-Up Scene

Synopsis:

As a Business Mentor to Irish start-up enterprises, I work with Founders to help them take their business and business plans to the point where the enterprise is investor-ready. What stops Irish start-ups from achieving investment or otherwise fully commercialising their innovative idea? The author believes that the answer lies in an uneven distribution of innovation across the business. Innovation is concentrated in product development and less visible in other essential parts of the business.



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