Fergal O’Connor | Madness or Human - Doing the Same Thing Over & Over, Expecting Different Results.

Fergal O'Connor


Fergal O’Connor.


Madness or Human - Doing the same thing over & over, expecting different results.


Using his experience of taking a very traditional industry - newspapers and radio  - Fergal will look at the best ways to help the players in that industry evolve by making their lives easier through innovation while also fostering a sense of community and growth together. He will also ponder -  will businesses care, will they just keep doing the same as they’ve always done and not because they are mad but because it is the human default state to avoid change and innovation. Finally he will look at the  challenges for us and how engineering innovation into a traditional industry and process is really hard because it involves a shift in behaviour of the key stakeholders.

Previous Submission.

2016 Creative Armagedgon - The Race to Be Average. #cong16

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