Darragh Rea | Does innovation need a rebrand?

Darragh Rea


Darragh Rea.


Does innovation need a rebrand?


Most of us are guilty of it, we might not intend to but it's almost impossible to avoid getting caught in the trap of buzzwords - and by doing it we've rendered words like Innovation, Entrepreneur, Engagement, Start-up almost completely meaningless. 

We've taken good well intentioned words which at their best can represent great human endeavour and attached them to so many utterly irrelevant or painfully trivial instances. It's not the words fault it's ours. 

Previous Submissions:

2016: Google and Facebook, Democracy’s Greatest Challenge? #cong16

2015: When Tech Innovation Meets Brand Purpose. #cong15

CongRegation © Eoin Kennedy 2017 eoin at congregation dot ie