Alan O’Rourke | Innovation is bullshit

alan o'rourke


Alan O’Rourke


Innovation is bullshit.


I cannot help it. The hackles rise at the back of my neck when I hear people talk about innovation. Or worse, they call themselves an innovation consultant. I immediately smell overpriced bullshit in a suit with absolutely no practical application or next steps. And they can never be called on it because what the hell is innovation anyway and maybe you are just not ready for it yet. NO! I'm not buying it.

Previous Submission:

2016 The Future of Work is Marketing #cong16

2015 One month - A micro marketing plan.  #cong15

2014 The lazy marketers guide to rocking conferences. #cong14

CongRegation © Eoin Kennedy 2017 eoin at congregation dot ie