Topic: It was always thus – the art of communication has come full circle since Aristotle.
The words ‘Public Speaking’ strike fear into many hearts, and there is an assumption that the ability to stand up in front of an audience is an innate one. The truth is, it’s like any other skillset – for some it comes naturally, others need to learn it.
And the nature of ‘public speaking’ is changing. That’s why Chris Anderson, Head of Ted Talks, calls it ‘presentation literacy’, because that better explains what is needed today. The digital age means that the way we talk to the public, our clients, our friends, our colleagues is constantly evolving. The stage is now the internet. Blogging has become Vlogging. Facebook posts have become Facebook Live.
And regardless of where we’re talking to people, the art of verbal communication remains the same. It has been unchanged since the days of Aristotle and Socrates, when it was called Rhetoric, and regarded as a key life skill.