Jennie O’Reilly: The Future of Political Engagement in a Social Media Driven World.

Jennie O'Reilly

Topic: The future of political engagement in a social media driven world.

A political campaign has two key aims - to convert ‘winnable’ voters and to get your supporters out to vote.  In trying to achieve these aims, social media is used extensively, as evidenced in the Irish and US 2016 elections.  The Irish General Election kicked off with Taoiseach Enda Kenny announcing the date of the election on Facebook and Twitter, which was in turn picked up by mainstream media.

See her full submission.

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