Topic: Back to the Future. Why Old is the New New.
Calvin will discuss how getting back to basics, understanding your customers and addressing the fundamentals of relevance and value is the real key to digital marketing success... today, tomorrow and always.
See Calvin’s submission on 'The Growing Pains of Social Media' for #cong15, 'Three in a bed: the complex relationship between search, content and social media' for #cong14 and 'Social Media is child’s play!’ for #cong13
Calvin’s blog buddy is Paul O’Mahony.